Be Jewelled Tiara

There was a mom troubled by the lack of fun and imaginative toys for her children. Joyce Keelan set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination. 30 years later her endeavors transcended into the lifestyle brand Great Pretenders!

Great Pretenders’ mission is to design and produce products that inspire families to engage in creative, imaginative and interactive play. Great Pretenders believes that “dress-up” is so much more than just putting on a costume. Through pretend play kids develop their imagination and creative thinking skills. Pretending develops communication skills and an outlet for expressing feelings and fears. Great Pretenders keeps in mind the difficulties disabled children may face when finding dress up and strives to design products for all children.