Zoey Koko was created in 2017 by Sara Ferrer as a result of realizing that her day to day job as a medical anesthetic was less about performing spa treatments and more about helping many female clients rid themselves of their negative body image issues.
The tween years are difficult for many girls, when their bodies and emotions are changing lightning fast. Sara knew that positive, uplifting messaging was critical, starting at a young age. After all, confident girls become confident women. The idea of Zoey Koko was born.